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Digital influencers: the 20 most followed Brazilians on Instagram

That social networks have changed our relationship with celebrities, no one can deny this. Today, our behavior is much more influenced by the most followed Brazilians on Instagram than by global artists, as was the case just 10 years ago.

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Meet the people who are successful on social media

20 brasileiros mais seguidos do Instagram. Fonte: Pexels.
20 most followed Brazilians on Instagram. Source: Pexels.

Currently, one of the professions that is most returning in financial terms is digital influencer. Small accounts earn considerable income from this work, so just imagine the handsome fortune that the most followed Brazilians on Instagram must earn, right?

Thanks to these influencers, the profession, which until a few years ago was mocked, is now valued and desired by many. After all, it is everyone's dream to work showing life and being sponsored by brands.

However, reality is very different from what it appears to be and there is a lot of hard work behind the cell phone screen, especially for these Brazilians who are most followed on Instagram, which is influencing at least more than 15 million people.

How about we know more about who they are? If yes, then let's go!

See the 20 most followed Brazilians on Instagram

Confira a nossa lista de brasileiros famosos no Instagram. Fonte: Pexels.
Check out our list of famous Brazilians on Instagram. Source: Pexels.

1. MC Mirella

With 18.3 million followers, MC Mirella is in twentieth place on the list of the most followed Brazilians on Instagram. Currently on the reality show “A Fazenda” on Rede Record, it is very likely that the funk artist will surpass several names on the list until the end of the program.

At 22 years old, MC Mirella is making a name for herself in funk. Known for her talent in dancing and for being the ex-fiancée of fellow funk artist Dynho, the young woman reaps the fruits of her work, already being able to support his entire family. In addition, he made great successful partnerships, like Gabril Diniz, with whom he recorded a song before he tragically passed away a year ago.

2. Carlinhos Maia

Carlinhos Maia is already a well-known figure on the blog. He, who has already been in our text about the 15 Brazilians who own their own plane, built an empire due to his excellent humor, but mainly due to his potential to move a legion of fans on social networks, which already adds up to 18.6 million people.

Considered the King of Instagram, as he only loses to Kim Kardashian in views of world stories, the comedian is an absolute success. Thanks to the hilarious stories of everyday life in Vila Primavera, in Penedo (AL), where he was raised, Carlinhos Maia gained national notoriety and, with that, managed to have his shows sold out, earning a good sum and, of course, several followers in his networks.

3. Tirullipa

Like Carlinhos Maia, another very successful comedian, on and off social media, is Tirullipa. For those who don't know or don't know him, the artist is the son of one of the greatest comedians and, now deputy, in the country: Tiririca.

Born in Ceará, Tirullipa followed in his father's footsteps at just 10 years old. However, it was between 2013 and 2014, when he presented the painting Saco de Risada on Domingão do Faustão, that he exploded in the country. With 21 million followers, Tirullipa is among the most followed Brazilians on Instagram.

4. Alok

At just 29 years old and the father of two children, one of which is yet to come, Alok is, without a doubt, the biggest name in Brazilian electronic music. Son of Adriana Peres Franco and Juarez Achkar Petrillo, both founders of Universo Paralello, the biggest electronic music festival in Brazil, the DJ has the musical gene in his veins.

Elected the 11th best DJ in the world by the British magazine DJ Mag, Alok is, without a doubt, one of the greatest artists on the Brazilian scene. No wonder he has 22.4 million followers on his Instagram, eager to follow not only his professional trajectory, but also his personal life and lifestyle.

5. Ludmilla

Like MC Mirella, Ludmilla made her name thanks to funk. At just 25 years old, the singer began her career under the stage name of MC Beyoncé, but stopped using it when she had a disagreement with her former manager. 

Incidentally, she was still MC Beyoncé when she broke out with her song “Fala Mal de Mim”, which was a hit on Youtube in 2012. From then on, the artist did not stop and conquered several fans along her journey. That's why she's on our list of the most followed Brazilians on Instagram thanks to her 22.5 million followers.

6. Simaria

If there is a very successful music scene in Brazil, we can say that it is the sertanejo. Thanks to this style that pleases so many Brazilians, several singers of the genre have gained a lot of fame and fans. Among them, Simaria, by Simone & Simaria.

In your Instagram, add up to 23.2 million followers. But make no mistake! On social media, Simaria is much more than just a country singer and emerges as a powerful digital influencer! With many looks of the day and partnerships with women's brands, we might even forget that her main profession is music if we follow her only on Instagram.

7. Simone Mendes

Right after Simaria, the next person on our list of the most followed Brazilians on Instagram is precisely her sister Simone. With 5.2 million more people, the singer is successful on social networks largely because of her good mood.

For those who don't know, the sisters fought hard until they got where they got. Both Simone and Simaria began their musical careers backing vocal by Frank Aguiar in the mid-90s. However, it was only in 2012, when they released their first album, that the sisters achieved success thanks to the song “When Mel Is Good”, which broke out on digital platforms.

8. Luan Santana

In 13th place on the list of most followed Brazilians on Instagram comes another artist from the sertanejo branch, but this time it is someone male: Luan Santana. With musical talent since he was a child, the singer's story could be totally if not for a friend of his.

This is because, with an amateur recorder, Luan Santana recorded his first CD from his shows held in 2008, but he threw the material away for not approving the final result. However, his friend kept a copy and ended up putting the disc on YouTube, which quickly spread. In other words, the 28.8 million people who follow the countryman on Instagram can thank their friend because, if it weren't for him, they might not have known about their idol.

9. Marília Mendonça

With three country singers on our list of most followed Brazilians on Instagram, is it possible to ask for music on Fantástico? This is because Marília Mendonça, probably the greatest female voice in this music scene, is also here with us!

Jokes aside, the fact is that Marília Mendonça has followers to give and sell on his Instagram. There are 33.7 million followers who search the singer's social networks not only to follow her professional trajectory, but also her personal life, especially after the birth of her son Leonardo.

10. Maisa

Those over 20 will remember the presenter Maisa, who was part of our past by being present in almost all of Sílvio Santos' Sunday programs. She, who started when she was still practically a baby, fell in favor with the public a lot because of her sharp sense of humor and intelligence.

Yes, even as a child, Maisa enchanted everyone and this remained even in her adolescence. At just 18 years old, the presenter, who has her own program, “Programa da Maisa” on SBT, surprises with her maturity for a girl her age. No wonder, he has 34.8 million followers on Instagram, which were conquered with great mastery.

11. Larissa Manoela

another figure teen who was very successful thanks to SBT is the actress Larissa Manoela. This is because she gained fame for playing Maria Joaquina in the remake of Carrossel, a telenovela that aired on the network between 2012 and 2013. Today, at just 19 years old, she has 35.1 million followers on Instagram to call her own.

And so, with Larissa Manoela, we reached our top 10! If so far we already have 35.1 million followers, what's to come is to leave anyone with their jaws dropping, including you!

12. Gustavo Lima

For very little, the singer Gusttavo Lima managed to surpass actress Larissa Manoela and won her ninth place in the list of the most followed Brazilians on Instagram thanks to her 35.2 million followers. With this, its place is more than guaranteed in our text.

This impressive number on your social networks is also very much due to your personal life, which is pure ostentation. For example, in January 2020, Gusttavo Lima impressed by showing the huge facade of his farm, where he was even the stage of his 'Boteco em Casa' lives that took place during the quarantine caused by COVID-19.

13. Marina Ruy Barbosa 

Let's be honest: a global actress was missing from this list of the most followed Brazilians on Instagram, wasn't it? But Marina Ruy Barbosa came to solve this problem!

She, who conquered Brazil for her excellent performances, has 37.3 million followers. In her social networks, it is possible to see that Marina Ruy Barbosa is a very powerful digital influencer, as there is no lack of sponsored posts on her profile, especially with regard to the fashion market.

14. Bruna Marquezine

The eternal Salete from the soap opera “Mulheres Apaixonadas”, Bruna Marquezine he is from the same generation as Marina Ruy Barbosa. In fact, both left acting a little aside precisely to dedicate themselves to the advertising market. From what we've seen, it's working!

In the case of Bruna, the actress has 40 million followers on her Instagram. The good thing about following her is the fact that she is very active on her social media. In fact, at BBB20, Bruna Marquezine was responsible for leading voting efforts in favor of her friend Manu Gavassi, who was on the reality show. That is, accessible muse!

15. Tata Werneck

Right after Bruna Marquezine, who comes in sixth place on the list of most followed Brazilians on Instagram is her friend Tatá Werneck. The comedian, who brilliantly runs the talk show “Lady Night”, has 42.6 million followers.

On Instagram of the presenter and comedian, it is possible to follow posts with a lot of humor, but also politically engaged. In addition, her baby is cute, the result of her marriage to actor Rafael Vitti. Anyway, your posts are a little bit of everything, but delicious to follow.

16. Whinderson Nunes

In the final stretch of our list of the most followed Brazilians on Instagram, we have Whinderson Nunes, thus completing the male humor triad. With 45.1 million followers, the comedian is the biggest name in this market on the Brazilian scene.

At just 21 years old, the whinderssonnunes channel has become the Brazilian channel with the most subscribers on Youtube. Today, it is behind the KondZilla channel, but nothing that affects this humor giant. In fact, its size is so indisputable that, in December 2019, Whinderson Nunes entered the QualiBest institute ranking as one of the biggest digital influencers in Brazil.

17. Marcelo Vieira Jr.

Current left-back for Real Madrid, Marcelo Vieira is the fourth most followed Brazilian on Instagram thanks to his 45.5 million followers. In fact, he is the one who opens the “doors” for the giants of football, as there are two more players to come on our list!

At 32 years old, Marcelo is considered the best in the world in his position. So much so that the dispute for having it is huge. In May 2020, the player was faced with rumors that he would go to Juventus, as well as Cristiano Ronaldo. However, he states: “I don't want to leave Real and I don't think the club would let me leave either. I'm doing very well in Madrid. I've been here for a long time, I've built an incredible story.“.

18. Anita

That Anitta is the biggest current figure in Brazilian entertainment worldwide, no one can deny this. Including, the singer just released the song “Me Gusta”, in which she has the participation of the huge Cardi B. Powerful, right?

As it should be, this is also reflected in their social networks. With 49 million followers, Anita conquers the third place of the most followed Brazilians on Instagram. If her career continues to be huge the way it is, it is very likely that she will soon be able to overtake the runner-up, as the gap is getting tighter!

19. Ronaldinho Gaucho

Like Carlinhos Maia, Ronaldinho Gaucho is also a well-known figure on the blog. He, who is on the list of 10 celebrities who invest in startups and of 15 Wealthy Brazilians Who Lost Almost Everything, has no less than 51.8 million followers.

It is worth remembering that, in early 2020, the former Brazilian national team player was involved in a huge scandal in Paraguay along with his brother Roberto Assis, where they were carrying false passports, both going to prison. After nearly six months trapped in the country, the two returned to Brazil recently.

20. Neymar 

Shot in front, Neymar conquered the very first place of the most followed Brazilians on Instagram with its 142 million followers. This number is practically 3x higher in relation to the runner-up, Ronaldinho Gaúcho.

But let's be frank: the player does not lack merits. Size of your influence, Neymar is ahead of Messi and Cristiano Ronaldo and has the biggest sports sponsorship in history with Puma. Finally, the Brazilian athlete is not only number 1 on Instagram here in Brazil, but is also on top 15 most followed profiles in the world. In other words, a giant!

Brazilian celebrities from the 2000s who disappeared

Anyone over 20 must remember the great artists of the time. However, many of them disappear. Want to know who they are? Read the post and check it out!

About the author  /  Priscilla de Cassia

Graduated in business administration and tax auditor, she has been a freelance writer since 2016 to cultivate her hobby for writing and to earn extra income. Currently, he writes about financial life, credit cards, air miles and travel, as well as curiosities in general.

Reviewed by  /  Junior Aguiar

Senior Editor

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