Courses
Free Google Courses: How to Apply
Google offers several free online courses that teach new skills that the job market is looking for. Check here in this content 10 course options and how to enroll without leaving home.
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Check out the online courses that teach you what the market is looking for
Whether you're looking for a new job or simply want to boost your resume with new knowledge, Google's free courses can help.
In summary, Google makes available to the public several free courses that teach you how to use the company's tools or show you how to develop a new skill that companies are looking for.
Online course to improve resume
Check out course options that help make your resume more attractive to recruiters!
Also, the best part about the free courses that Google offers is that they are all online! Thus, you don't even have to leave your home to acquire new knowledge that can bring you closer to your dream job.
Therefore, in this article we are going to show you some interesting course options that Google offers for free and you will know at the end how to sign up to take all of them!
10 Free Google Courses in 2022
Firstly, it is important to know that Google works with two platforms for online courses: Google Skillshop and Google Ateliê Digital.
In this way, from Google Skillshop, you can find several courses that teach you how to use Google tools, such as Google Ads and Google Analytics.
On the other hand, Google Ateliê Digital has courses that teach the main skills that companies are now looking for in order to boost your career.
With that clarified, we can move on and learn about the main courses that Google offers you!
Types of technical course that exist
Learn about the main types of courses that help you enter the job market!
1. Fundamentals of digital marketing
Marketing plays a very important and present role in our lives and is one of the areas where there is a great demand for professionals. Given this, learning more about digital marketing can be a good way to improve your resume!
In this course, offered at Google Atelier, you will learn the main concepts of digital marketing in 26 modules. Here, you'll learn more about topics such as social media, business strategy and content marketing.
2. Content that promotes your business
This is another very interesting course, which is related to the previous one. With it, you will learn more about content marketing and you will know how to use this strategy to make your own business or the company you work for more recognized.
At first, this course is shorter than the previous one, but it manages to transmit several important knowledge in 4 modules, generating a certification at the end.
3. Basic coding concepts
For those of you who like the technology market and want to start learning about programming, this free Google course might be a good option.
From it, you learn the basic concepts of the area with the purpose of introducing you to what programming is, its languages and how this work works in practice.
This is a more introductory course, but it already helps with your initial doubts about the subject in such a way that in the future, when you go to study languages more deeply, it will be easier to understand them.
4. How to create and optimize Google Ads campaigns
In short, Google Ads is Google's tool where the ads that appear in search results, websites and even YouTube videos are created. It is a powerful tool because it can bring a lot of results to companies.
Therefore, many of them are looking for professionals specialized in creating campaigns on Google Ads. Thus, it may be interesting to learn more about the tool and its campaigns with Google itself.
5. Increase online sales with Google Ads
Still talking about Google Ads, there is also this other course that was created with the purpose of teaching you how to use the tool to make more sales.
From this course, you will learn how to configure campaigns, analyze metrics and improve their performance. Thus, you will know how to use the tool better and apply the right strategies to increase sales.
6. Google Analytics for Beginners
Another Google tool widely used by companies is Analytics. From it, it is possible to check data on visits to a website. Thus, it is possible to know from how many people visited to which pages they browsed.
Thus, in this course you will learn more about the tool, how to navigate through it, access the reports and use this information in the best way.
7. Online behavior of customers
This course can teach you how to analyze the behavior of the public on the internet in order to optimize your campaigns and make them more personalized for the habits of that audience.
For this, the course uses Google Analytics, which shows you how to transform the metrics found in the tool into useful information to use in your strategy.
8. Monetize YouTube
We all know that it is possible to earn money by posting videos on YouTube. And to help you with that, Google itself provides a course for you to increase your earnings with the channel.
That way, from the course, you can better learn how YouTube revenue generation works, how to analyze your performance and how to make more money with the platform.
9. Content Ownership
This is a very interesting free course from Google that can also be a great option to improve your resume. From there, you will learn more about copyright and learn their importance when creating content for the internet.
This is an important topic because many companies can suffer from having their content used by other people or companies without due credit. Therefore, learning more about this topic can help you in the process of creating more authentic content.
10. Increase advertising revenue with Google Ad Manager
Finally, in our list of free Google courses, we have this option that teaches you how to better use Google Ad Manager. This is a Google tool that helps companies manage their ads in the best way to achieve good results.
Therefore, from this free course, you can better learn the basic concepts of Google Ad Manager to set up campaigns and manage them in the best possible way.
How to sign up for free Google courses?
In short, enrolling in Google's free courses is very simple to do on both teaching platforms.
Therefore, if you have an account on Gmail, YouTube or any other Google tool, you can simply log in to the platforms and start learning.
On the other hand, if you don't have any account created in Google products yet, just sign up for it.
To do this, you can simply access one of the platforms (Google Skillshop or Google Ateliê Digital), click on start course and register.
Now that you know about Google's free courses, how about knowing which is the best professional course? So, read the recommended content below and check it out!
About the author / Leticia Jordan
Reviewed by / Junior Aguiar
Senior Editor
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