With the advent of technology, many companies went bankrupt. With this, we have a list of great brands that did not survive the 2000s and that no one would ever bet that their end would happen this way.

Among them, who doesn't remember Kodak, the biggest photography company the planet has ever seen? And Nokia, which revolutionized the cell phone market? So it is! Both went bankrupt, but they are just a small example of what happened to several companies that did not know how to keep up with technological evolution.

If you're curious to know which brands didn't survive the 2000s, then you're in the right place! Get to know now 15 companies that declared bankruptcy and get to know their history!

To start our text about the brands that did not survive the 2000s, we could not fail to mention the one that is already in our introduction: Kodak. In fact, until today there has been no brand as representative as it is in the photographic market.

To get an idea of its enormous power in the market, in the late 1970s, Kodak had 90% of film sales and 85% of camera sales in the United States, the world's main market. Its profit was in the billions at the time and it employed over 100,000 staff.

However, the company could not keep up with the evolution of digital cameras, but mainly cell phones that, little by little, took over a good portion of the market. With this, Kodak saw its profit reduced to zero and filed for bankruptcy in 2012. Sadly, the company practically died from lack of innovation.

Like Kodak, another great brand that died for lack of innovation was Nokia. The company, which revolutionized the cell phone market (after all, who doesn't remember the blue Nokia with the snake game? A classic from the 2000s!) went bankrupt for not keeping up with the technological developments in its field.

Although it has not been competitive for years, especially after the advent of smartphones, it is only five years since the Nokia filed for bankruptcy. The Finnish company reached an agreement to sell the HERE maps division to a consortium formed by Audi, BMW and Daimler.

The sale was worth 2.8 billion euros, which today represents almost 18 billion reais. It was the missing step for the company to disappear from the radars of the final consumer and start focusing on the corporate segment.

That the Xerox brand has made its name, no one can deny. After all, it is part of the list of brands such as Cotonete and Gillette that have become synonymous with products thanks to the innovation it brought to its market.

The brand, which was once a leader in technology for documents and services and almost 110 years ago renamed photocopying, practically went bankrupt. When we talk about “practically”, it is because the company has not declared bankruptcy yet, but today its value is much lower than two decades ago.

A curious fact about the company is that it had its innovation “stolen” by Steve Jobs, who was inspired by the technology of the Xerox. In the 1970s, the company's Palo Alto research center invented the modern graphical user interface, icons, and the revolutionary mouse. A few years later, the system is presented to Steve Jobs, who made Apple engineers improve the concept and designed a model twice as good. So, what do you think of this, huh?

Anyone who lived up to the 2010s must have great memories of going to a “rental store” to rent some movies. This custom, which ended with the emergence of streams, like Netflix, took one of the giants of the video rental market with it to death: Blockbuster.

Blockbuster was a giant company with a large loyal customer base. Even so, he died in a very few years, almost surreally. This is because it did not feel threatened by the emergence of streams and continued strongly in its rental policy, in which it charged absurd fees for renting and delays in the delivery of films.

As we mentioned in our text about the technologies that those under 20 do not know, the VCR, like the DVD, has become obsolete. Soon, Blockbuster too and she ended up dying little by little until she was left just one last store, which just joined Airbnb. You know what's the most ironic about all of this? The company had the opportunity to buy Netflix in 2000 and didn't buy it! 

Anyone who was on the internet in the 2000s probably had an email from Yahoo! to call your own. This is because, in 2005, the company was the largest internet portal in the world and was worth US$ 125 billion. Impressive value, isn't it?

However, just over 10 years later, Yahoo! was sold for US$ 4.8 billion – a very modest price compared to its heyday – to Verizon. And what went wrong? The company's positioning and lack of innovation.

It could be the biggest research portal on the internet, but they decided to be a media portal. They failed to acquire Google for US$ 1 million, when the current most valuable company in the world was just a startup. That is, just ball out!

Just as many already had Yahoo! email, many also joined the Blackberry wave, whose heyday was around 2007. It was, in fact, the cell phone of businessmen, entrepreneurs and everyone who was aware of market news.

However, what was supposed to be a success story was, in fact, a failure. The company, which came to have more than 50% of the cell phone market in the United States, recently went bankrupt against the competition of the Iphone, with which it was unable to compete.

While the first iPhone was released in 2007, Blackberry, in its heyday, ignored the technologies that Apple was bringing, such as the touch-screen, and judged that the company could never handle enterprise-level email security. Lego deception!

Apple dominated the consumer-individual market and promoted the "Bring Your Own Device", that is, the "bring your own device" within companies. With that, the market was redefined and Blackberry lost almost all of its market share. We already know the end of the story: the company went bankrupt, becoming one of the brands that did not survive the 2000s.

Among the new behaviors promoted by the internet, one of them is the use of social networks. Although today Facebook and Instagram dominate the market, credit must be given to those who started it all: MySpace.

Considered the first major social network in the United States, MySpace had the same fate as Orkut, which is well known to us Brazilians. The social network won the market based on the idea that people wanted to connect with others around the world, share photos and other media. In other words, a promise from every company in the field.

However, MySpace stagnated, did not innovate and ended up losing its space easily to Facebook, which created numerous new features. Faced with competition, MySpace went bankrupt and was sold to a giant group, but it still disappeared.

Since we are talking about Myspace, how about remembering Orkut, the social network that was dominated by Brazilians? For those who don't know, it was affiliated with Google and was created in 2004, and its name is inspired by the chief designer, Orkut Büyükkökten.

Orkut, which experienced its heyday until the mid-2010s, ended up going bankrupt as a result of the emergence of Facebook for not being able to keep up with the developments it brought. In addition to the great loss of users, the social network also faced several problems with security issues.

With this scenario, his end was certain. Then, Google announced the extinction of Orkut with a date set for September 30, 2014, ten years after its creation. Information stored by users in communities was available for download until September 30, 2016, but currently it is no longer possible to view archived topics.

There is no way to! The recipe for success for any technology company to go bankrupt is to produce products with questionable quality and not to innovate. And that was exactly what Atari did, because it believed it was enough to create a giant video game market practically alone to stay in the market.

The company overheated the video game market in the early 1980s and even had to bury thousands of unsold tapes and assume losses. When the market recovered, other more innovative companies had taken the lead, like Nintendo.

The company, which became famous for the game “Pong” and the Atari 2600 video game, popular in the 1970s and 1980s, ended its activities for good on July 1, 1984. It, in turn, was divided into two companies , Atari Games and Atari Corporation Games, which tried to recover several times, but also went bankrupt in the same constancy.

Of course, knowing that Toshiba is one of the brands that didn't survive the 2000s is having knowledge about the end of an era. After all, just like the vast majority of companies that we mention here and were part of our past, Toshiba computers are also in this.

It could even be a prank on April 1st, but it was right on this date last year that Toshiba announced that it would change its name, starting to be called dynabook. In making this announcement, Takayuki Tono, Vice President of Dynabook North America, stressed that even if the company changes its name, it will always be the same company that launched the world's first notebook computer in 1985. 

And so, with Toshiba, let's go to our top 5 list of brands that didn't survive the 2000s. Do you have any guesses what's to come? A spoiler: there is only a Brazilian company in the game!

Who doesn't remember Gradient, a Brazilian electronics company? The company, which was founded in October 1964 in the Pinheiros district of São Paulo, grew strongly during the 1970s due to the Brazilian political and economic scenario at the time.

However, after very successful years, Gradiente faced a serious economic crisis, with an estimated debt of R$ 500 million, at the beginning of 2007. Due to the crisis, the company temporarily suspended the service of some authorized service stations due to the lack of parts for repair and, in 2008, launched an out-of-court structuring plan.

The solution found for this restructuring was the leasing of its assets to Companhia Brasileira de Tecnologia Digital (CBTD). With this, Gradiente was able to recover, although it will never return to being the original company, and returned to marketing its products in July 2012, with the new product line Meu Primeiro Gradiente (MPG) and a device with GPS tracker for the elderly. (SafePhone).

There was a time when the ceiling was synonymous with quality with regard to the toy and video game market. Its products were on practically all Christmas lists and there was no one who didn't want SEGA consoles, masterfully distributed by the company.

However, not everything was rosy for Tectoy and it is one more of the big brands that didn't survive the 2000s. to witness a slowdown in sales, mainly motivated by the lack of innovation in its products.

In addition, the Asian crisis, in 1997, affected interest rates and influenced the company's financial commitments. These two factors caused Tectoy to file for bankruptcy in December of that year. Only in October 2000, with the end of the process, was it able to begin the gradual recovery of its revenues.

Anyone over 20 must remember how expensive it was to use a landline. First, you had to buy the thread, which cost a fortune. Afterwards, each call was charged separately and if you had to use the DDD, then, it was one more cry at the end of the month with the bills.

Among the great companies of the heyday of fixed telephones, one of them was intelligent. Founded in the 2000s, it was a Brazilian telecommunications company that brought, for the first time to the country, competition in the area of national and international long distance telephony. In 2005, Intelig also launched InteligWeb, the free internet provider.

That is, its success was guaranteed, if it had reinvented itself along with technological inventions. Five years after its emergence, InteligWeb sent a message to all its users on August 24, 2010, informing that it would end the simultaneous connection to its providers. It was, then, the end of a market giant!

There is no shortage of banks that were part of our past and that no longer exist today… Among them, Banco Real and Unibanco, both of which merged with other financial institutions. But who here remembers the Our Box?

This, which is one of the brands that did not survive the 2000s, was a Brazilian bank, originating from São Paulo savings banks, founded on December 30, 1916. After more than 90 years of operation, Nossa Caixa officially closed on November 30, 2009, when it was incorporated into Banco do Brasil.

At a cost of R$ 5.38 billion, the incorporation of Nossa Caixa into Banco do Brasil led the latter to lead the market in the state of São Paulo, where it previously held fourth place. For those who don't know, Nossa Caixa was the last major state bank not yet privatized.

Finally, our last place (or would be the first) on the list of brands that did not survive the 2000s is Posto Esso. In 2011, the catchphrase “Gentlemen and gentlemen, this is your Esso Reporter speaking, eyewitness of history, with the latest news…”, which was part of our history, reported that Esso's trajectory in Brazil was coming to an end.

The decision to put an end to a century-old brand in the country was taken by Raízen, as a result of the merger, in 2010, of the local branch of the Anglo-Dutch Shell with Cosan. With this, the 1000 Esso service stations that still remained in Brazil began to use the Shell brand. 

With this century-old company, which did not survive modern life, we end our text on the brands that did not survive the 2000s. We hope you enjoyed it and had fun learning more about them! See you!